The awards record

An Idol Group and a Show About Making Shows

The 15th Tokyo Anime Award Festival split its top prize between a concert film that packed theaters and a workplace drama about the people who actually draw anime for a living.

Tokyo, Japan · March 2016 · Concluded

11
Award Results
Love Live! The School Idol Movie & Shirobako
Grand Prix

One Winner Filled Seats, the Other Won Hearts

Love Live! The School Idol Movie took the Animation of the Year, Film prize, and if you were anywhere near a Japanese theater in 2015, you already know why. The School Idol franchise had built one of the most devoted fanbases in anime by turning fictional idol groups into genuine pop phenomena, complete with real concerts, real chart-topping singles, and audiences who showed up dressed as their favorite member. This movie was the victory lap.

On the television side, the prize went somewhere quieter but arguably more beloved by the people who make anime for a living: Shirobako. It's a show about a production studio grinding through deadlines, wrangling difficult directors, and occasionally staring at a calendar in despair, basically a love letter (and a group therapy session) for everyone who has ever worked in the industry. Winning Animation of the Year, Television here wasn't just a popularity contest. It was the anime community telling its own story and getting recognized for it.

One more correction worth making here, because getting this right matters: Best Screenplay that year went to Shu Matsubara, but not for Love Live! It was for Mr. Osomatsu, the wildly irreverent reboot of a decades-old comedy franchise that somehow became one of the year's biggest surprises by being loud, weird, and completely unafraid of itself.

Sidebar

A Show About Making Shows

Shirobako, produced by P.A. Works, follows five friends working at different jobs across the anime production pipeline. It's frequently cited by industry professionals as one of the most accurate depictions of what making anime actually looks like, deadlines and all.

Sidebar

Osomatsu's Comeback

Mr. Osomatsu revived a 1960s manga franchise by Fujio Akatsuka for a modern audience, keeping the classic sextuplet premise but adding a sharper, more chaotic sense of humor that caught on with an entirely new generation.

The haul chart

Who left heaviest

filled = win · hollow = loss
#2 Shirobako
2 wins 2 noms
#3 Asano, Naoyuki
1 win 1 nom
#4 Ashida, Toyoo
1 win 1 nom
#5 Fujita, Youichi
1 win 1 nom
#6 Gintama
1 win 1 nom
#7 Kubota, Chikashi
1 win 1 nom
#8 Matsubara, Shuu
1 win 1 nom
#9 Oota, Yoshiko
1 win 1 nom

11 categories were awarded at the 15th edition, with Animation of the Year split cleanly between Film and Television winners.

Showing 10 of 10 categories

Animation of the Year

Uncategorised
Shared award · 2 winners
Love Live! The School Idol Movie Winner
Film Category
2× wins · 2 noms tonight
Shirobako Winner
Television Category
2× wins · 2 noms tonight

Anime Fan Award

Uncategorised
Gintama Winner 1× win · 1 nom tonight

Notable Entry – Television

Uncategorised
Shirobako Winner
Television Category
2× wins · 2 noms tonight

Notable Entry – Domestic Feature Film

Uncategorised
Love Live! The School Idol Movie Winner 2× wins · 2 noms tonight

Best Director

Uncategorised
Fujita, Youichi Winner
Fujita, Youichi
1× win · 1 nom tonight

Best Screenplay / Original Story

Uncategorised
Matsubara, Shuu Winner
Matsubara, Shuu
1× win · 1 nom tonight

Best Character Designer

Uncategorised
Asano, Naoyuki Winner
Asano, Naoyuki
1× win · 1 nom tonight

Best Animator

Uncategorised
Kubota, Chikashi Winner
Kubota, Chikashi
1× win · 1 nom tonight

Merit Award – Director

Uncategorised
Ashida, Toyoo Winner
Ashida, Toyoo
1× win · 1 nom tonight

Merit Award – Voice Actor

Uncategorised
Oota, Yoshiko Winner
Oota, Yoshiko
1× win · 1 nom tonight

Go Behind the Curtain With Shirobako

It's rare for an anime about making anime to win Animation of the Year. Shirobako earned it by being painfully, hilariously honest about the job.

Watch Shirobako