About the studio
Hakuhodo DY Media Partners was formed December 1, 2003, integrating the media buying and planning operations of ad agencies Hakuhodo, Daiko, and Yomiko under the newly created holding company Hakuhodo DY Holdings. Based in Tokyo, its role in anime is mostly on the media placement and promotion side of production committees, though since 2015, entertainment production functions have increasingly shifted to sister company Hakuhodo DY Music & Pictures. *A media buying company that mostly works behind the curtain, which is sort of the whole point of media buying.* Parent company Hakuhodo itself dates back to 1895 as an advertising agency, but this specific legal entity is only about two decades old, formed purely to consolidate media operations across the larger holding group. As with most ad-agency-adjacent anime credits, its work is financial and promotional rather than creative, quietly keeping the advertising side of anime production running.