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About the studio
Bandai Namco Pictures was founded in April 2015 as part of a broader restructuring within Bandai Namco Holdings, created specifically to handle family and children's-oriented anime IP that had previously sat with Sunrise. Based in Suginami, Tokyo, and operating as a subsidiary of Bandai Namco Filmworks, the studio's catalog includes the Aikatsu! franchise, later seasons of Gintama, Sgt. Frog, and various entries in the Digimon franchise. *A conglomerate deciding it needed a specific studio dedicated to family content, separate from its more adult-leaning productions.* This kind of internal specialization, splitting a large media company's output by audience or genre into distinct subsidiaries, reflects how deliberately Bandai Namco manages its enormous IP portfolio. A decade in, Bandai Namco Pictures represents one very specific, purpose-built piece of that much larger corporate puzzle.