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Gotcha!
Finished Airing Music PG - Children

Gotcha!

GOTCHA! · 2020

Every Pokémon generation in one four-minute rush.

StatusFinished Airing SeasonSummer 2020 StudioBones SourceGame
Story

Synopsis

This animated music video follows a trainer and their partner through a compressed journey that sweeps across the entire history of the Pokémon franchise, packing in creatures, locations, and callbacks from every generation released to that point. Set to a Japanese pop track, it's built on rapid visual density rather than narrative, rewarding repeat viewing with details most people miss the first time through. The result works as both a promotional piece and a genuine nostalgia delivery system for anyone who has ever played any entry in the series.

⚠ Background — may contain spoilers
Produced to promote Pokémon Café Mix and directed by Rie Matsumoto, Gotcha! became a viral sensation well beyond typical promotional animation, largely on the strength of its craft and the sheer density of franchise references packed into its runtime. Set to the song by Bump of Chicken, it earned widespread praise from fans and animators alike for its dynamic direction and emotional payoff. It's frequently cited as an example of promotional animation transcending its commercial purpose to become genuinely beloved standalone work in its own right.
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